INTENSELY HYDRATING HAIR MASK: A luxe, colorless deep conditioning hair mask designed to hydrate your hair with Color Therapy in Pura. This intensely hydrating restorative treatment is suitable for all shades of hair color.

ARGAN OIL ENRICHED FORMULA: Our ultra-hydrating hair mask is formulated with hair-loving nutrients, including argan oil to restore shine, and keratin and ginseng root extract to strengthen and fortify, leaving your hair soft, hydrated, and healthy-looking.

NO HARSH INGREDIENTS: Our hair mask is 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, phthalates-free, sulfate-free, gluten-free, titanium dioxide-free, and cruelty-free.

EASY TO USE: This in-shower treatment takes just 5 minutes. After shampooing, apply Pura Color Therapy Hair Mask generously to clean, wet hair in place of your regular conditioner. Wait 5 minutes, then rinse. Use this hair mask weekly in place of your daily conditioner. Approximately 4 applications per tube.

ABOUT MADISON REED: Our company, Madison Reed, began with a simple mission: to provide the best and most luxurious hair color made with ingredients you can feel good about. We are founded on the belief that we all deserve better – better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. This belief was so deeply ingrained in our CEO + Founder that she named the company after her daughter, Madison Reed.

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